by admin | Sep 23, 2021 | Pay Equity, Representation, SEW
The last several years have seen unprecedented growth in women’s sports, and now brands are getting in on the action as the WNBA playoffs begin Thursday night. Bleacher Report’s HighlightHer, a portfolio brand focused on female athletes and teams, is going to market...
by admin | Sep 23, 2021 | Pay Equity, Representation, SEW
The clock has expired on the WNBA regular season, and playoff matchups are locked in ahead of Thursday’s postseason tip-off. In its 25th year, the longest-running league in women’s pro sports launched a new in-season tournament, featured endless action, and dazzled...
by admin | Sep 23, 2021 | Representation, SEW
The first time Seimone Augustus realized what she was capable of wasn’t when, as a 14-year-old, she landed on the cover of Sports Illustrated for Women next to the question, “Is She the Next Michael Jordan?” When Augustus, a W.N.B.A. legend who retired this year after...
by admin | Sep 22, 2021 | Representation, SEW
Two-time WNBA MVP Elena Delle Donne remembers her days growing up in Delaware watching Sheryl Swoopes and the dominant, dynastic Houston Comets during the league’s earliest years. She even had the Hall of Famer’s signature Nike basketball sneakers as a kid. “I’d watch...
by admin | Sep 22, 2021 | Representation, SEW
Rebecca Lobo tried. But even she couldn’t remember the entire list. In April, before the start of the WNBA’s 25th anniversary season, the retired hoops legend-turned-broadcaster took on a trivia question most can’t answer: Who are the nine players in WNBA history who...
by admin | Sep 21, 2021 | Pay Equity, Representation, SEW
The WNBA is gearing up for the playoffs with a big brand announcement. The league named DICK’S Sporting Goods an official marketing partner as part of a multi-year agreement to commit to women’s sports. As the W’s official sporting goods retail partner, the league and...
by admin | Sep 21, 2021 | Representation, SEW
Picking the top 25 players in WNBA history for the 25-year anniversary of the league is an exercise that is equal parts fun and difficult. How should we rank players such as four-time champion Cynthia Cooper, who was 34 when the league began in 1997 and played only a...
by admin | Sep 20, 2021 | Leadership, Representation, SEW
What started out as an aspiration in business, investing, and a LeBron James tweet soon became reality for Renee Montgomery. In January of last year, the WNBA champion peeped a tweet from James expressing interest in buying the Atlanta Dream. She immediately reached...
by admin | Sep 20, 2021 | Representation, SEW
Last summer, at the height of the Black Lives Matter protests sweeping the nation, the players of the Atlanta Dream stood united against an off-the-court opponent: Kelly Loeffler, then a U.S. senator from Georgia and a co-owner of the team. Loeffler, a Republican, had...
by admin | Sep 17, 2021 | Representation, SEW
Michaela Onyenwere and some of her Liberty teammates sat in Arthur Ashe Stadium, the site of the U.S. Open, watching last Thursday as 19-year-old Canadian Leylah Fernandez continued her magical run to the tournament’s final by upsetting No. 2 seed Aryna Sabalenka in...
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