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Will Emma Raducanu become the first billionaire sportswoman?

by admin | Oct 18, 2021 | Representation, SEW

Overnight tennis sensation Emma Raducanu has an estimated net worth of US$6 million after leaping from a world ranking of 365 in April, to No 22 by September, after winning the US Open women’s singles. At the age of 18, she has already landed multimillion-dollar deals...

Distance runner Mary Cain files $20M lawsuit against ex-coach Alberto Salazar, Nike over alleged abuse

by admin | Oct 13, 2021 | #MeToo, SEW

Distance runner Mary Cain, whose career fizzled after what she has called four miserable years at the Nike Oregon Project, has filed a $20 million lawsuit against her former coach, Alberto Salazar, and their employer, Nike. Cain accused Salazar of emotionally abusing...

Bleacher Report’s HighlightHer Teams With Zelle to Elevate WNBA Voices

by admin | Sep 23, 2021 | Pay Equity, Representation, SEW

The last several years have seen unprecedented growth in women’s sports, and now brands are getting in on the action as the WNBA playoffs begin Thursday night. Bleacher Report’s HighlightHer, a portfolio brand focused on female athletes and teams, is going to market...

Nike Renames the Alberto Salazar Building After Lifetime Ban

by admin | Aug 17, 2021 | #MeToo, SEW

Nike confirmed Tuesday that it had renamed the Alberto Salazar Building on its Beaverton, Ore., campus, whose namesake was the famed distance running coach who has been barred from the sport for sexual and emotional misconduct. The change is a stunning and perhaps...

How Athleta CEO Mary Beth Laughton is taking on Nike by empowering athletes—famous and not

by admin | Aug 11, 2021 | Leadership, Representation, SEW

Superstar gymnast Simone Biles announced in April that she was cutting ties with Nike to sign a partnership with Athleta, saying she valued the women’s activewear brand for seeing her as a person, not just an athlete. Two years earlier, Athleta wooed sprinting...

Naomi Osaka and Nike Collaborating on Apparel Collection and Special Look for 2021 French Open

by admin | May 25, 2021 | Representation, SEW

Naomi Osaka is dominant on the tennis court — and soon, over your wardrobe. The groundbreaking four-time Grand Slam women’s singles champion has collaborated with Nike on a second apparel signature collection, which features a variety of pieces including...

Naomi Osaka Expands Athletic Initiative To Get More Young Girls Involved In Sports

by admin | May 7, 2021 | Leadership, Representation, SEW

Grand Slam winner Naomi Osaka has been open about being inspired by Venus and Serena Williams while on the road to becoming the tennis champ she is today. After partnering with Nike and Laureus Sport for Good on a Japan-based initiative to do the...

Simone Biles partners with Athleta after six years at Nike

by admin | Apr 23, 2021 | Representation, SEW

Simone Biles has entered into an apparel partnership with women’s sportswear company Athleta, the Wall Street Journal reported Friday on a move expected to be announced later in the day.  Biles had been a Nike athlete since 2015. ...

WNBA, Nike pull WWII-inspired jerseys honoring women empowerment after learning about controversial past

by admin | Apr 18, 2021 | Representation, SEW

The WNBA and Nike announced Friday that it would be pulling the Dallas Wings’ newly unveiled special edition jerseys meant to honor female empowerment after learning the historic group which inspired its design excluded Black women.  The league, along with Nike...

The WNBA released its best jerseys ever for the 2021 season

by admin | Apr 9, 2021 | Representation, SEW

While we do not have an official start date for the new WNBA season, it is around the corner. The league is celebrating its 25th anniversary this season, and it unveiled new jerseys to commemorate the occasion on Thursday. Read More
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