by admin | Aug 9, 2024 | Pay Equity, Representation, SEW
The latest women’s college sports deal comes with a splash — of color. The University of Connecticut has struck a deal with beauty brand Madison Reed in a wide-ranging partnership that includes court-naming rights; name, image and likeness deals; and career...
by admin | Jan 13, 2022 | Pay Equity, Representation, SEW
Carli Lloyd seemed like the perfect brand ambassador when she began talking to fitness recovery startup Symbodi last spring. The soccer star had a reputation as not only one of the best players in the history of her sport but also a fanatically hard worker whose hours...
by admin | Nov 4, 2021 | Pay Equity, Representation, SEW
Raducanu’s meteoric rise continues as she is among the who’s who of British sports featuring in Sports Direct’s 2021 Christmas campaign, which reportedly had a budget of £6 million. Having made the tennis world sit up and take note of her talent by winning 10...
by admin | Sep 21, 2021 | Pay Equity, Representation, SEW
The WNBA is gearing up for the playoffs with a big brand announcement. The league named DICK’S Sporting Goods an official marketing partner as part of a multi-year agreement to commit to women’s sports. As the W’s official sporting goods retail partner, the league and...
by admin | Aug 26, 2021 | Pay Equity, Representation, SEW
The phrase “You have to see it to be it” is often used when women talk about breaking down barriers and inspiring the next generation. The 1999 U.S. women’s soccer team paved the way for Megan Rapinoe, Alex Morgan and Carli Lloyd. Nancy Lieberman, Cheryl Miller and...
by admin | Mar 31, 2021 | Representation, SEW
By the time the NWSL wrapped up its inaugural month-long Challenge Cup last year in Utah, it had secured record-setting sponsor support, much of which carried into the remainder of its 2020 campaign. As the 2021 season approaches, the league appears to be continuing...
by admin | Mar 12, 2021 | Pay Equity, Representation, SEW
Women are 40% of all participants in sports. However, only 4% of sports media coverage outside of major events (like the Olympics) are about women. This is an important part of a lack of gender representation on screen, lack of sponsorship, lack of endorsements, and...
Recent Comments