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UConn women’s basketball star Paige Bueckers signs NIL deal with Gatorade

by admin | Nov 29, 2021 | Pay Equity, Representation, SEW

As she continues to build out her budding marketing profile during the early stages of the NCAA’s name, image and likeness era, UConn women’s basketball star Paige Bueckers has signed a multiyear NIL endorsement deal with Gatorade. After becoming the first...

Maria Sakkari: ‘I had zero support from federations or sponsors’

by admin | Nov 15, 2021 | Representation, SEW

World No. 6 Maria Sakkari said she didn’t have any support from federations or sponsors while she was a junior. Sakkari, 26, is enjoying the best season of her career and now she has lucrative sponsorship deals. “I was lucky to have parents like my parents...

Brands Continue to Back Naomi Osaka, Showing an Evolution in How Sponsors Treat Athletes

by admin | Jun 10, 2021 | Representation, SEW

Naomi Osaka is the world’s highest highest-paid female athlete. She has earned some $60 million over the past 12 months, according to Forbes, and is sponsored by a host of well-heeled companies, including blue-chip names like Nike, Nissan, Mastercard and TAG...

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