As she continues to build out her budding marketing profile during the early stages of the NCAA’s name, image and likeness era, UConn women’s basketball star Paige Bueckers has signed a multiyear NIL endorsement deal with Gatorade.

After becoming the first freshman to ever win the John Wooden Award as the nation’s best collegiate female player last season, the 5-foot-11 Bueckers now becomes Gatorade’s first NCAA athlete partner. The company called Bueckers “the perfect addition to the Gatorade Family” in a statement. Read More