by admin | May 2, 2022 | Representation, SEW
On what would have been Gianna “Gigi” Bryant’s 16th birthday, Nike released a 60-second ad dedicated to the late daughter of Kobe Bryant. “Dear Gianna,” begins the 60-second spot, meant to be a love letter from...
by admin | Apr 29, 2022 | Representation, SEW
Sports retail giant Nike honored 23-time Grand Slam champion Serena Williams Wednesday, unveiling its largest office building at the Nike World Headquarters in Oregon and naming after the tennis superstar. The Serena Williams Building is a 1 million square-foot center...
by admin | Mar 21, 2022 | Representation, SEW
In an effort to further support women athletes, Nike has launched its Athlete Think Tank, an effort the industry giant has described as “an evolved format for gathering and listening.” “We initiated the Nike Athlete Think Tank to turn insights into action,” Nike Women...
by admin | Feb 7, 2022 | Representation, SEW
Nike will release a women’s version of its retro Dunk Low sneaker this summer to mark the anniversary of Lisa Leslie becoming the first woman to dunk in a WNBA game, according to a document detailing the brand’s upcoming releases that was viewed by Complex. The Nike...
by admin | Feb 4, 2022 | Pay Equity, Representation, SEW
The WNBA added $75 million to its coffers through a capital raise that brought in new investments from some of the biggest names in business, athletics and entertainment. The list of investors, announced Thursday, included former secretary of state Condoleezza Rice,...
by admin | Jan 27, 2022 | Representation, SEW
Naomi Osaka is a force to be reckoned with on the tennis court, but the four-time Grand Slam champion is also making her mark in the fashion industry. Capitalizing off the success of her first two collections with sportswear sponsor Nike, Osaka and The Swoosh have...
by admin | Jan 12, 2022 | Representation, SEW
This week, things haven’t exactly gone as planned for Naomi Osaka as she was forced to pull out of the Australian Open due to an abdominal injury. Luckily, she has found herself excelling off of the court. Recently, she made an appearance on Sesame Street with...
by admin | Dec 15, 2021 | Pay Equity, Representation, SEW
United States star Megan Rapinoe has unveiled a new signature line of clothing and products as part of a first-of-its-kind collaboration with Nike, which bears her own unique stamp. The OL Reign forward has redefined the terms of her partnership with the sportswear...
by admin | Dec 15, 2021 | Representation, SEW
Nike has made its first name, image and likeness (NIL) deal with a college athlete, signing UCLA women’s soccer star Reilyn Turner. As part of the sponsorship, the sophomore forward and Nike will “team up to work with Los Angeles-Based community...
by admin | Nov 10, 2021 | Representation, SEW
The U.S. Soccer Federation said on Wednesday it reached a long-term deal with Nike to extend their apparel partnership along with a focus on elevating the profile of the women’s game globally and promoting inclusivity. Terms of the deal, which U.S. Soccer said...
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