by admin | Aug 5, 2024 | Representation, SEW
The latest edition of PricewaterhouseCoopers’ (PwC) annual Global Sports Survey has revealed that 85 per cent of sports experts are predicting double-digit growth for women’s sports revenues over the next three to five years. Confirmed: To attract new audiences to...
by admin | Nov 15, 2023 | Pay Equity, Representation, SEW
Ellen Hyslop cofounded in 2017 The Gist, a sports media company geared toward female fans. Three years later, Haley Rosen founded Just Women’s Sports, making Instagram content about, well, just women’s sports. The two have grown their women-led, women-run,...
by admin | Dec 8, 2022 | Leadership, Representation, SEW
Sue Bird and Megan Rapinoe have launched A Touch More, a production company that focuses on the “stories of revolutionaries who move culture forward.” The power couple announced the start of the venture created in partnership with TOGETHXR — the media and...
by admin | Jun 23, 2022 | Leadership, Representation, SEW
She is a four-time Grand Slam singles champion who ranks as the world’s highest-paid female athlete, having earned $57 million in 2021, mostly from sponsorships. Walmart recently began to stock products from her skin care company, Kinlò, in nearly 3,000 locations....
by admin | Apr 5, 2022 | Representation, SEW
Anyone can find a bar that shows men’s sports, but Jenny Nguyen wanted to change that when she opened a bar in Portland, Oregon, that only shows women’s sports. “When I first set out on this journey to open up, I had no idea the impact it would have on so many...
by admin | May 12, 2021 | Leadership, Representation, SEW
There is a new financial model emerging in women’s sports, one that doesn’t depend on the traditional gatekeepers to coverage. On Monday, the media startup Just Women’s Sports announced a $3.5 million investment from a number of entities, including Kevin...
by admin | Apr 19, 2021 | Representation, SEW
Throughout the past two decades, Erin Andrews has been one of the most successful reporters and broadcasters in sports media. She has been known for her football coverage but has also covered many other sports, including baseball and basketball. However, despite...
by admin | Mar 24, 2021 | Representation, SEW
A new USC/Purdue University study published Wednesday in Communication & Sport found that most sports news or highlights shows are made up entirely of men’s sports stories. The latest study published details “that 95% of total television coverage...
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