85% of industry leaders forecast double-digit growth in women’s sports

The latest edition of PricewaterhouseCoopers’ (PwC) annual Global Sports Survey has revealed that 85 per cent of sports experts are predicting double-digit growth for women’s sports revenues over the next three to five years.

Confirmed:

• To attract new audiences to women’s sport, 18 per cent of respondents cite increased promotion (advertising and ticket prices), 16 per cent emphasise live broadcasting of events, and 13 per cent mention enhancing the matchday experience (food options, accessibility)

Read More