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Women’s Sports Still a Rare Investment Among Fortune 500 Companies

by admin | Aug 14, 2024 | Pay Equity, Representation, SEW

The rise of professional women’s sports is hard to ignore. Unless you’re a Fortune 500 company. New data shows the vast majority of the U.S.’s biggest companies are not spending their ad dollars on women’s pro sports. Only 33 companies in the Fortune 500 (6%) have...

Stakeholders hope Olympics can accelerate investment in women’s sports

by admin | Aug 12, 2024 | Pay Equity, Representation, SEW

All across these Games, female Olympians made the case for investing in women’s sports. Whether through sheer dominance (see Katie Ledecky and Simone Biles) or compelling stories (see also USA rugby sevens and cyclist Kristen Faulkner), they captured attention, moved...

Unlimited Potential: Wambach a Champion for Lacrosse, Women’s Sports

by admin | Aug 7, 2024 | Representation, SEW

Abby Wambach’s prowess on the soccer pitch was on full display during her 14 years with the U.S. Women’s National Team. She scored 184 goals, including a game-tying header off a Megan Rapinoe pass in 2011 that’s considered one of the greatest goals in World Cup...

Olympics draw new investments to niche sports and women’s teams

by admin | Aug 6, 2024 | Representation, SEW

The 2024 Paris Olympics are attracting new funds for lesser-known sports and women’s teams, with USA women’s rugby sevens, water polo and women’s track and field scoring major contributions this year. The USA women’s rugby sevens team earned a $4 million gift from...

45 legendary athletes who’ve changed the world of women’s sports

by admin | Apr 2, 2024 | Representation, SEW

Interest in women’s sports has reached unprecedented heights. Caitlin Clark is drawing record audiences to women’s college basketball games, the Professional Women’s Hockey League is in its inaugural season, and the National Women’s Soccer...

Survey: Consumers want brands to invest in women’s sports

by admin | Nov 16, 2023 | Representation, SEW

The data points on women’s sports — from attendance records, ticket and merchandise sales and viewership numbers — have all pointed in the same direction: Fans and consumers want more. A new survey shows fans are saying they want brands to support women’s sports more,...

Olympic gold medalist Lindsey Vonn: ‘Continue to invest in women’

by admin | Nov 15, 2023 | Pay Equity, Representation, SEW

Barbie, Beyonce, and Taylor Swift may have dominated center stage this year, but women’s sports reached a major inflection point prompting an inflow of investors. One superstar stakeholder is Olympic gold medalist Lindsey Vonn, whose winnings and strategic endorsement...

Billie Jean King sees progress in her crusade for more investment women’s sports: ‘We’re kind of at a tipping point’

by admin | Oct 16, 2023 | Leadership, Pay Equity, Representation, SEW

Billie Jean King is still globetrotting in support of more investment and equity in women’s sports. She attended the Women’s World Cup in Australia, kicked off the player draft for the new women’s professional hockey league in Toronto and is opening an office in...

Serena Williams investments could make her first female athlete billionaire

by admin | May 2, 2022 | Pay Equity, Representation, SEW

Serena Williams is widely regarded as the best tennis player to ever grace the court. Her sporting success has made her a household name but her business ventures are just as fascinating. In fact, her decorated career and impressive business partnerships could see her...

Jan 31 – Feb 6, Highlights and Lowlights

by admin | Feb 6, 2022 | #MeToo, SEW, Weekly Highlights and Lowlights

👍 This week our highlight goes to the WNBA who just got a $75 million investment from some high profile investors. 👎 This week we give a thumbs down and our lowlight of the week to Dan Snyder who was once again in the news for how he has treated female staff as they...
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Recent Posts

  • How a Women’s College Volleyball Team Became the Center of the Transgender Athlete Debate
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  • New York Liberty win their first WNBA title and celebrate the end of a long odyssey
  • Susie Maxwell Berning, Hall of Fame Golfer, Is Dead at 83

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