The data points on women’s sports — from attendance records, ticket and merchandise sales and viewership numbers — have all pointed in the same direction: Fans and consumers want more.
A new survey shows fans are saying they want brands to support women’s sports more, too.
Aggregate Sports found 77% believe brands should sponsor women’s sports, 74% think they should do that equally for men and women and 71% believe women’s sports will increase in popularity in the coming years. Read More
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