The rise of professional women’s sports is hard to ignore. Unless you’re a Fortune 500 company. New data shows the vast majority of the U.S.’s biggest companies are not spending their ad dollars on women’s pro sports.
Only 33 companies in the Fortune 500 (6%) have league or team sponsorship deals with the WNBA, NWSL, and PWHL as of June 30, according to data provided exclusively to Front Office Sports by consulting agency Gather. Twenty percent of Fortune 500 companies sponsor comparable men’s sports leagues (NBA, MLS, and NHL). Read More
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