Interest in women’s sports has reached unprecedented heights. Caitlin Clark is drawing record audiences to women’s college basketball games, the Professional Women’s Hockey League is in its inaugural season, and the National Women’s Soccer League has entered its 12th season with plans to expand.
Recent breakthroughs in visibility, pay, and societal attitudes have helped usher female athletes and their organizations closer to the mainstream, with Deloittepredicting that women’s sports will surpass $1 billion in revenue for the first time in 2024. Read More
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