by admin | Aug 14, 2024 | Pay Equity, Representation, SEW
The rise of professional women’s sports is hard to ignore. Unless you’re a Fortune 500 company. New data shows the vast majority of the U.S.’s biggest companies are not spending their ad dollars on women’s pro sports. Only 33 companies in the Fortune 500 (6%) have...
by admin | Aug 13, 2024 | Representation, SEW
Just off the Pacific Coast Highway, a line around the block heralded the presence of an exciting new spot in Long Beach—the state’s first sports bar dedicated to the women’s game. Watch Me is not only the first such location in the state, but just 1 of 5 in the whole...
by admin | Apr 2, 2024 | Representation, SEW
Interest in women’s sports has reached unprecedented heights. Caitlin Clark is drawing record audiences to women’s college basketball games, the Professional Women’s Hockey League is in its inaugural season, and the National Women’s Soccer...
by admin | Dec 7, 2023 | Pay Equity, Representation, SEW
In this fast-paced, dynamic world of sports, we’re at an inflection point. For years, enduring misconceptions about women’s sports have blurred our vision, sidelining what is now a shining opportunity. If sports sponsorship occupies a slot in your business...
by admin | Dec 7, 2023 | Pay Equity, Representation, SEW
Right-wing politicians like to say women’s sports are under threat from transgender female athletes, but in reality, women’s sports are thriving, says a new report from Deloitte, a leading business consulting firm. Elite women’s sports will generate more than $1...
by admin | Jul 14, 2023 | Representation, SEW
Hannah Waddingham is the first person to admit that she is far from a soccer expert. But she has fully embraced the role of ambassador for the beautiful game. The actress skyrocketed in popularity after endearing audiences in “Ted Lasso” as Rebecca Welton,...
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