by admin | Aug 16, 2024 | Representation, SEW
Reflecting on women’s sport at the Paris Olympics leaves me feeling torn. Parity was proudly announced in numbers of male and female athletes and it was an important milestone. Though it’s hardly reassuring it took 124 years since women debuted, also in Paris. There...
by admin | Aug 15, 2024 | Representation, SEW
By any measure, women’s sports is where much of the sector’s growth will be found in the near term as sports and media are buffetted by the transition to digital streaming and on-demand platforms. The miracle season this year for women’s sports, spurred by the heat...
by admin | Aug 13, 2024 | Leadership, Representation, SEW
The 6-foot-1, former Division I college center-turned-entrepreneur just dropped a new collection featuring the U.S. women’s basketball team, who are currently chasing their eighth straight gold medal in Paris. Before that, she was in Phoenix for WNBA All-Star...
by admin | Aug 2, 2024 | Representation, SEW
From ultrarunning to shooting sports, in some competitions women have the edge. It’s been over 40 years, but Penny Lee Dean vividly remembers the cold. Training was brutal, as Dean prepared for what would be a record-setting swim – regardless of sex – across the...
by admin | Aug 2, 2024 | Representation, SEW
As Serena Williams volleyed back and forth with Ajla Tomljanovic during her final tennis match in September 2022, 4.6 million viewers (an ESPN record for the sport) tuned in. And a bunch of them were watching from the Sports Bra in Portland, Oregon, which grew so...
by admin | Aug 1, 2024 | Representation, SEW
The Olympic Games are more than just a global celebration of athletic prowess—they’ve long been a powerful platform for championing equality in sports. Women first competed in the Olympic Games in 1900, coincidentally held in Paris. Since then, the journey toward...
by admin | Mar 28, 2024 | Representation, SEW
First, the jacket made me chuckle. Then, it made me think. As its owner sat in the LNP | LancasterOnline video studio March 13 reminiscing with teammates about a state basketball championship that turned 50 this weekend, the white Lancaster Catholic jacket with purple...
by admin | Mar 27, 2024 | Representation, SEW
Now that sponsors and broadcast executives have finally recognized there’s a market for women’s sports and owners have stopped seeing their teams as charity projects, the next step in leveling the playing field is facilities. Specifically, stadiums and arenas of their...
by admin | Mar 26, 2024 | Representation, SEW
Run like a girl. Throw like a girl. Kick like a girl. Keep doing anything like a girl because The Sports Bra in Portland, Oregon, is there to support you. In 2018, Jenny Nguyen and her friends were searching for a sports bar that was screening the NCAA Women’s...
by admin | Nov 16, 2023 | Representation, SEW
The data points on women’s sports — from attendance records, ticket and merchandise sales and viewership numbers — have all pointed in the same direction: Fans and consumers want more. A new survey shows fans are saying they want brands to support women’s sports more,...
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