Sports betting firm PointsBet agreed to a partnership with the Women’s National Basketball Association. It’s the first deal with a women’s sports league for the company.

The licensing agreement, announced Friday, allows PointsBet to use WNBA team logos and players’ images across its platforms to grow its brand awareness. The company wants to position itself for sports betting among women’s sports consumers, and the WNBA says viewership is up.

Financial terms of the one-year agreement were not provided. Read More