In a three-week span this spring, Olympic superstar Simone Biles ended a six-year partnership with Nike to join Gap’s Athleta brand, and Breanna Stewart, the four-time NCAA and two-time Seattle Storm champion, announced she was signing with Puma rather than re-up with Nike.
Track and field stars have left Nike in droves over the years, from Kara Goucher heading to startup Oiselle in 2014 to Allyson Felix entering a unique partnership with Athleta in 2019.
All of these women have personal reasons for changing course that ultimately come down to what company and brand makes the most sense in their careers and legacies. Read More
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