The star-studded LSU-Iowa NCAA championship game in April drew 9.9 million viewers to become by far the most-watched women’s college basketball game ever. This summer’s Women’s World Cup has seen record attendance.
And the WNBA has continued its steady climb from recent years, seeing a 46% year-over-year viewership increase at the midway point this season — leading commissioner Cathy Engelbert to recently say the league is actively considering expansion. Read More
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