Two biggest March Madness social media stars are women

This is the first March Madness of the NIL era, meaning athletes can monetize their fame during one of the biggest sporting events of the year.

State of play: Social media has been the most lucrative channel for athletes since the NIL era began in July, per marketing platform Opendorse. 34% of compensation has come from posting content, well ahead of signing something (18%) and licensing rights (14%). Read More