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Women’s Sports’ TV Rights Boom May Have Finally Arrived

by admin | Apr 18, 2024 | Representation, SEW

For years, women’s sports was an afterthought for TV, frequently relegated to ESPN2, Fox Sports 2 or ESPNNews, if they were able to secure TV rights at all. It was a self-reinforcing cycle of denial: Women’s sports didn’t rate, so the demand for the rights wasn’t...

Caitlin Clark drives ‘spike’ in Fever, WNBA ticket interest

by admin | Apr 17, 2024 | Representation, SEW

Caitlin Clark is having a significant impact on the WNBA even before her arrival. Clark, the transcendent Iowa star and presumptive first overall pick in Monday’s WNBA draft, is driving an uptick in interest and ticket prices to see the Indiana Fever, which...

WNBA Has New Commercial Partner: Over-the-Counter Birth Control

by admin | Apr 15, 2024 | Representation, SEW

The WNBA, which has long positioned itself as an advocate on social justice issues, announced a partnership Tuesday with the first FDA-approved over-the-counter daily birth control pill. The drug, Opill, fits with the league’s stated focus on reproductive health-care...

These Air Jordan 4s Are Exclusively for WNBA Players—and They’re Outrageously Good

by admin | Apr 10, 2024 | Representation, SEW

The WNBA is getting its own exclusive retro Air Jordan, and it’s one of the best-looking retro releases we’ve seen so far all year. The Air Jordan 4 “First Class” PE is a premium edition of the beloved silhouette, made for WNBA athletes who “continue to pave the way...

Sue Bird Is Glad the World Is Finally Catching Up

by admin | Apr 10, 2024 | Leadership, Representation, SEW

One day earlier this spring, I walk into a restaurant in lower Manhattan and find one of the most decorated basketball players in the history of the sport sitting comfortably by herself. We’re a few days out from the release of a documentary that tells the story of...

Why the Sabrina 1s are taking over the NBA shoe game

by admin | Apr 9, 2024 | Representation, SEW

SABRINA IONESCU COULDN’T wait for the start of the NBA season. Specifically, the WNBA All-Star circled the Boston Celtics’ season opener as appointment viewing, brimming with excitement about Jrue Holiday’s debut with his new franchise. Ionescu, the...

Brittney Griner re-signs with Phoenix Mercury ahead of Team USA training camp

by admin | Apr 9, 2024 | Representation, SEW

Brittney Griner has re-signed with her longtime WNBA team, the Phoenix Mercury, ahead of this year’s Summer Olympic Games in Paris. “Phoenix is home,” Griner said in a Mercury press release Thursday. “The love and support my wife and I have received from the...

The WNBA’s 10 highest-paid players in 2024, from Jackie Young and Arike Ogunbowale to Skylar Diggins-Smith

by admin | Apr 8, 2024 | Pay Equity, Representation, SEW

Women’s college basketball is growing more and more as a sport. The NCAA has seen a significant boom in talent in recent years, graduating the likes of Sabrina Ionescu, Aliyah Boston and Satou Sabally to the WNBA where they have since transformed into stars of...

South Carolina’s Kamilla Cardoso declares for 2024 WNBA draft

by admin | Apr 8, 2024 | Representation, SEW

South Carolina star Kamilla Cardoso is declaring for the 2024 WNBA draft, she announced Monday on social media. Cardoso, a potential lottery pick, is currently projected by ESPN’s Michael Voepel to be selected fourth overall by the Los Angeles Sparks. Read...

How Caitlin Clark’s emergence is illAliyah Boston Is ‘Really Excited’ to Welcome Draft Picks Like Caitlin Clark to WNBA Next Seasonuminating women’s college basketball history, sparking next generation

by admin | Apr 3, 2024 | Representation, SEW

Gearing up for her second season in the WNBA, Indiana Fever forward Aliyah Boston says she’s “really excited” for the upcoming draft class to enter the league. “It’s always an exciting moment and I’m so glad for those that have...
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