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Why the Sabrina 1s are taking over the NBA shoe game

by admin | Apr 9, 2024 | Representation, SEW

SABRINA IONESCU COULDN’T wait for the start of the NBA season. Specifically, the WNBA All-Star circled the Boston Celtics’ season opener as appointment viewing, brimming with excitement about Jrue Holiday’s debut with his new franchise. Ionescu, the...

Jenny Simpson, most decorated U.S. miler, shifts focus with new Puma sponsorship

by admin | Oct 7, 2022 | Representation, SEW

Jenny Simpson, the most decorated U.S. female miler in history, plans to return to racing on Sunday with a new shoe sponsor, Puma. Simpson, whose last race was the Cherry Blossom 10-mile road race in Washington, D.C., in September 2021, according to World Athletics,...

Allyson Felix Says She’s Found Her Voice — and She Has the Sneaker Line to Prove It

by admin | Sep 16, 2022 | Representation, SEW

Allyson Felix is officially in the retirement club of pro athletes, a group that’s recently welcomed some of sports’ biggest names, including Serena Williams, Tom Brady (who later . . . unretired), and most recently, Roger Federer. In between designing a...

WNBA players deserve signature basketball shoes. Why do men get most of them?

by admin | Jan 17, 2022 | Representation, SEW

When Breanna Stewart signed an exclusive signature sneaker contract with Puma in 2020, the moment was seen as a win for the entire WNBA. Still, people around the league wondered why it took so long for one of the most exciting players in women’s basketball to be...

Recent Posts

  • How a Women’s College Volleyball Team Became the Center of the Transgender Athlete Debate
  • Geno Auriemma becomes all-time winningest college basketball coach in 40th year at UConn
  • Lindsey Vonn Plans a World Cup Return as She Rejoins the U.S. Ski Team
  • New York Liberty win their first WNBA title and celebrate the end of a long odyssey
  • Susie Maxwell Berning, Hall of Fame Golfer, Is Dead at 83

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