Why Women Athletes Are Leaving Megabrands Like Nike

Free People’s activewear spinoff FP Movement was once more synonymous with “brunching” than boundary-pushing athletic endeavors. Then tennis star Sloane Stephens signed with the brand instead of renewing her Nike contract. Stephens, who won the 2017 U.S. Open, is just...

The Woman Changing On-Court Sneaker Culture

Two of the W.N.B.A.’s biggest sneakerheads got a win well before their postseason began. Dearica Hamby, of the Las Vegas Aces, and Satou Sabally, of the Dallas Wings, both received Air Jordan 36 PEs (player exclusives) designed by Melody Ehsani that are as tough a...