With eleven Olympic medals, Allyson Felix is the most decorated Track & Field Olympian in history. Now retired from the sport, Felix is using her partnership with athleisure brand Athleta to break new ground in sports sponsorship deals and in her advocacy for maternal health among athletes.
All too often, when brands consider success, they only think of “the pure dollars of it all,” Felix said Tuesday at Fortune’s Most Powerful Women Next Gen Summit in San Diego. In her Athleta partnership, she said, “we’re focused on impact and change, and that doesn’t always come through on paper.” Read More
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