by admin | Nov 29, 2021 | Pay Equity, Representation, SEW
As she continues to build out her budding marketing profile during the early stages of the NCAA’s name, image and likeness era, UConn women’s basketball star Paige Bueckers has signed a multiyear NIL endorsement deal with Gatorade. After becoming the first...
by admin | Sep 23, 2021 | Pay Equity, Representation, SEW
The last several years have seen unprecedented growth in women’s sports, and now brands are getting in on the action as the WNBA playoffs begin Thursday night. Bleacher Report’s HighlightHer, a portfolio brand focused on female athletes and teams, is going to market...
by admin | Jun 3, 2021 | Uncategorized
What started as a team banquet for Eugene Ashley High School and highly regarded 2021 South Carolina commit Saniya Rivers, ended with Elena Delle Donne crashing the party – via Zoom of course – and announcing one of the most prestigious awards in high school...
by admin | Mar 15, 2021 | Representation, SEW
Anything Usain Bolt can do, Abby Wambach can do. Twenty-three years after Mia Hamm and Michael Jordan faced off for Gatorade Zero’s “Anything You Can Do, I Can Do Better” commercial, Wambach, 40, and Bolt, 34, are going head-to-head in a revamped...
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