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From ticket sales to the front office: How Amber Nichols became the G League’s second female GM

by admin | Feb 16, 2021 | Leadership, Representation, SEW

“He didn’t buy any tickets from me. But he did ask, ‘What do you really want to do?’ I told him I wanted to be an NBA general manager one day,” Nichols said in a recent phone interview. “He said, ‘Why are you in sales?’ ” Nichols inched closer to her dream job this...

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