The Sports Illustrated Swimsuit Issue announced today that going forward, it will only feature ads from brands that show a commitment to supporting gender equality and women’s empowerment, as it continues to try and cast off its decades-old reputation as a sexy swimwear magazine.

The publication debuted its new Pay With Change initiative on Thursday, stating that companies must have ‘demonstrated programs to advance gender equality and drive progress for women’s empowerment’ to buy ads in both the print issue and online outlets. Read More