Competing in sports is one of the most empowering vehicles for coming into your own as a young woman – and 23-time Grand Slam singles title winner Serena Williams knows this. Williams, who is featured in Secret Deodorant’s new Just #WatchMe Olympics campaign focusing on the alarming sports dropout rates of girl athletes compared to boys, is also a testament to that.

“Being an athlete, I really understand how much sport has helped me in my life, how it helps your confidence and it helps you develop so many crucial things that you can use literally the rest of your life,” Williams told POPSUGAR. The key to combat the dropout rates is encouraging people to watch these athletes, she said. “You have to be able to show support, show up, be there, and be excited.” Finances and seeing someone who looks like you excel, too, are crucial. Read More