An average of 915,000 viewers tuned in to watch the Portland Thorns collect their third National Women’s Soccer League (NWSL) Championship against Kansas City on Saturday, setting a record for the most-watched game in league history, broadcaster CBS said.
It marked a 71% increase over last year’s audience at a critical time for the women’s sport, after FIFA said late last month it had rejected a number of bids for the 2023 Women’s World Cup broadcast rights for being too low. The quadrennial tournament is less than nine months away. Read More
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