Just blocks from Amazon Studios in Santa Monica, next to a startup that’s developing high-protein, low-carb bagels, is the headquarters of one of L.A.’s buzziest new brands. Inside, it’s light and airy, with standard-issue startup touches like exposed pipes and industrial light fixtures, plus a few dogs peeking out from under desks.
But there are a few details that you won’t find anywhere else: a plastic-wrapped flat of neon-colored Gatorade near the front entrance and a wall dominated by photos of women—goofy candids of Angel City FC soccer players, their fans, and the new team’s mostly female staffers, many of whom are gathered around desks nearby. Read More
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