For years, female professional athletes were fed the narrative that no one wanted to watch women’s sports. In reality, too many media companies and brands looked past the value of women’s sports.

The 2021 NWSL and WNBA seasons have the potential to shift the mentality around women’s leagues for good – and the data proves it.

NWSL’s season commenced on May 15, capitalizing off a successful opening Challenge Cup weekend where the finale was the fourth-highest watched program of the weekend. On May 18, the WNBA opened its 25th season on ABC up 25% in viewers from 2020. Read More