The NCAA’s name, image, and license rules—which went into effect last year and have since allowed college athletes to make money by advertising brands and marketing their own—are also a boon to sportswriters. There tend to be two prevailing questions vis-à-vis star players: how did they get where they are, and where are they headed? Now bespoke logos and hashtag-optimized credos tell us the answers, or at least get partway there. Read More