Baylor’s NaLyssa Smith Sets Her Sights on WNBA Stardom

The NCAA’s name, image, and license rules—which went into effect last year and have since allowed college athletes to make money by advertising brands and marketing their own—are also a boon to sportswriters. There tend to be two prevailing questions vis-à-vis star players: how did they get where they are, and where are they headed? Now bespoke logos and hashtag-optimized credos tell us the answers, or at least get partway there. Read More