As college athletes cash in, women’s basketball players capitalize

For decades, female athletes have had to fight for recognition and resources, and while that’s still obviously an ongoing struggle, women college athletes in particular have made some strides recently thanks to the NCAA’s new rule allowing student-athletes to profit off of their name, image and likeness (NIL).

College football still reigns supreme, of course, with football players earning the most compensation of all NIL deals (51%, according to data from Opendorse), but women’s basketball players have earned the second-most compensation of all deals (19%), ahead of their male counterparts (15%) — and the top five is rounded out by two other women’s sports, swimming and diving and volleyball. Read More