Advocacy Group Debuts Ally Hoop, a Mascot That Calls for Pay Equity in Women’s Sports

Not so fun fact: The three top mascots in the NBA—Rocky the Mountain Lion, Harry the Hawk and Benny the Bull—each pull in considerably more money annually than Jackie Young, the highest-paid player in the WNBA.

With this statistic in mind, an advocacy group has created its own mascot called Ally Hoop, coinciding with the WNBA’s debut in Canada. The animated character, developed by Toronto creative agency Hard Work Club and 1stAveMachine, aims to call attention to an outsized wage gap and raise money through a branded merchandise line. Read More