March is Women’s History Month. Women have held an integral part in sports for decades. For every Michael Jordan shot over Craig Ehlo, there’s Mary Lou Retton sticking the landing at the 1984 Olympics. For every Michael Phelps, there’s a Katie Ledecky. The U.S. Women’s National Soccer team has more iconic moments than we can count.
Today, there are literally hundreds of amazing female athletes across the world. They are dominating sports like volleyball, gymnastics, soccer, tennis, and skiing. With social media allowing college athletes to make their own money and NIL laws going into effect (even if that just got super complicated), female athletes are becoming bigger than ever. Caitlin Clark, Angel Reese, Livvy Dunne, Sunisa Lee, and the Cavinder twins are just some of the stars becoming millionaires in college. It’s growing these sports by building audiences through Instagram and TikTok. Read More
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