Women’s World Cup: Fifa have underestimated players’ desire to protest Saudi Arabia sponsorship

You really have to take a few steps back to best take in the full majesty of Fifa’s lack of foresight.

They looked at the controversies over the hosting of the men’s World Cup in Qatar. They looked at the demographic of the women’s game and its audience. They understood the issues with the rights of women and the LGBTQ+ community in Saudi Arabia. And they thought that, yes, Visit Saudi would be an appropriate, non-controversial, sponsor of the flagship tournament in the women’s game. Or, they barely thought at all. Read More