by admin | Aug 16, 2024 | Uncategorized
In recent years, the surge in viewership and fandom surrounding women’s sports has been nothing short of remarkable and was predicted to continue into the 2024 Olympic Games. While a great deal of attention has been given to the “Caitlin Clark effect” on...
by admin | Aug 15, 2024 | Representation, SEW
Older men were more likely than their younger counterparts to have watched more women’s events at the Paris Olympic Games, according to a new poll, with the same fact being true of older women. A YouGov survey of 1,567 U.S. adults found that watching more...
by admin | Aug 15, 2024 | Representation, SEW
When Jenny Nguyen invested her life-savings to open a bar that only shows women’s sports on its TVs, she wanted to prove that the idea was more than a novelty. Two years later, her Portland, Oregon-based bar The Sports Bra averages more than $1 million in annual...
by admin | Aug 15, 2024 | Representation, SEW
By any measure, women’s sports is where much of the sector’s growth will be found in the near term as sports and media are buffetted by the transition to digital streaming and on-demand platforms. The miracle season this year for women’s sports, spurred by the heat...
by admin | Aug 13, 2024 | Representation, SEW
Just off the Pacific Coast Highway, a line around the block heralded the presence of an exciting new spot in Long Beach—the state’s first sports bar dedicated to the women’s game. Watch Me is not only the first such location in the state, but just 1 of 5 in the whole...
by admin | Aug 2, 2024 | Representation, SEW
As Serena Williams volleyed back and forth with Ajla Tomljanovic during her final tennis match in September 2022, 4.6 million viewers (an ESPN record for the sport) tuned in. And a bunch of them were watching from the Sports Bra in Portland, Oregon, which grew so...
by admin | Apr 23, 2024 | Representation, SEW
Women’s basketball finally has the kind of audience it deserves, with the NCAA Championship Game drawing 24 million viewers in what some have called the “Caitlin Clark effect” and others have just called “a long time coming.” That is great for the game and has brought...
by admin | Apr 18, 2024 | Representation, SEW
For years, women’s sports was an afterthought for TV, frequently relegated to ESPN2, Fox Sports 2 or ESPNNews, if they were able to secure TV rights at all. It was a self-reinforcing cycle of denial: Women’s sports didn’t rate, so the demand for the rights wasn’t...
by admin | Apr 12, 2024 | Representation, SEW
For the first time in its 42-year history, more people watched the women’s NCAA basketball final than the men’s. The total number of viewers for Sunday’s women’s national championship gamebetween South Carolina and Iowa was 18.9 million, peaking at 24.1 million in the...
by admin | Mar 28, 2024 | Representation, SEW
Caitlin Clark and the Iowa Hawkeyes can claim another record — the most-viewed first-round game in women’s NCAA tournament history. The Hawkeyes’ 91-65 win over Holy Cross on Saturday averaged 3.23 million viewers on ABC, according to Nielsen. The...
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