by admin | Aug 2, 2024 | Representation, SEW
As Serena Williams volleyed back and forth with Ajla Tomljanovic during her final tennis match in September 2022, 4.6 million viewers (an ESPN record for the sport) tuned in. And a bunch of them were watching from the Sports Bra in Portland, Oregon, which grew so...
by admin | Feb 27, 2023 | Representation, SEW
A pair of sports icons were honored at the 54th NAACP Image Awards. Retired women’s tennis megastar Serena Williams and Phoenix Mercury center Brittney Griner were each recognized Saturday at the awards show, which was held in Pasadena, California. Read...
by admin | Oct 28, 2022 | Representation, SEW
There aren’t too many obvious points of comparison between Serena Williams and Iga Swiatek; however, tennis icon John McEnroe believes they share qualities of a great champion. McEnroe says that both Swiatek and Williams have identified the need to grow, change and...
by admin | Oct 18, 2022 | Pay Equity, Representation, SEW
National Women’s Soccer League star and USA international Alex Morgan has been named as the most endorsed female athlete of 2022. SponsorUnited has released its 2022 Women In Sports Report, revealing a 20 per cent brand deal increase year-over-year. Morgan, who is one...
by admin | Sep 29, 2022 | Leadership, Representation, SEW
Serena Williams had a perfectly good explanation for why she didn’t want her 5-year-old daughter, Olympia, attending her tennis matches. And it was mainly because the GOAT would suddenly transform into mom mode on the court. In a preview clip of her appearance...
by admin | Sep 20, 2022 | Representation, SEW
Serena Williams may be a tennis legend, but she’s also obsessed with design. As a Nike-sponsored athlete since 2003, she has collaborated with the brand to design clothes and sneakers for two decades. And this has shown her just how underrepresented Black designers...
by admin | Sep 19, 2022 | Representation, SEW
Serena Williams and Roger Federer are set to make an impressive class of inductees into the International Tennis Hall of Fame.S The tennis legends are retiring from the sport in September after leading their respective tours for decades. Williams, 40, concluded her...
by admin | Sep 14, 2022 | Representation, SEW
Thanks to Serena Williams, Frances Tiafoe, Carlos Alcaraz and Coco Gauff, the 2022 U.S. Open on ESPN averaged 1.21 million viewers over the two weeks, up 50% from last year and the third-best for ESPN, the network announced. The audience was boosted during the first...
by admin | Sep 8, 2022 | Leadership, Representation, SEW
Tennis legend Billie Jean King has always been outspoken about women in sports and about how high-profile women can help each other. And now that fellow trailblazer Serena Williams has played her last match as a professional, King says that Williams’ largesse as a...
by admin | Sep 7, 2022 | Leadership, Representation, SEW
Serena Williams’ final match at the US Open, and likely the last of her career, shattered an ESPN record last week. Williams’ match against Australia’s Ajla Tomljanovic on Friday in Round 3 of the US Open marked the most-watched tennis match ever on ESPN, according to...
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