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Women’s Sports’ TV Rights Boom May Have Finally Arrived

by admin | Apr 18, 2024 | Representation, SEW

For years, women’s sports was an afterthought for TV, frequently relegated to ESPN2, Fox Sports 2 or ESPNNews, if they were able to secure TV rights at all. It was a self-reinforcing cycle of denial: Women’s sports didn’t rate, so the demand for the rights wasn’t...

Caitlin Clark drives ‘spike’ in Fever, WNBA ticket interest

by admin | Apr 17, 2024 | Representation, SEW

Caitlin Clark is having a significant impact on the WNBA even before her arrival. Clark, the transcendent Iowa star and presumptive first overall pick in Monday’s WNBA draft, is driving an uptick in interest and ticket prices to see the Indiana Fever, which...

Caitlin Clark: Iowa set to retire number 22 jersey

by admin | Apr 16, 2024 | Representation, SEW

The Iowa Hawkeyes are set to retire Caitlin Clark’s number 22 jersey. The announcement at Iowa’s end-of-season celebration ceremony comes days after her record-breaking NCAA career came to an end. She finishes as the all-time leading scorer in college...

WNBA Has New Commercial Partner: Over-the-Counter Birth Control

by admin | Apr 15, 2024 | Representation, SEW

The WNBA, which has long positioned itself as an advocate on social justice issues, announced a partnership Tuesday with the first FDA-approved over-the-counter daily birth control pill. The drug, Opill, fits with the league’s stated focus on reproductive health-care...

USA-Germany women’s basketball exhibition set for July 23

by admin | Apr 15, 2024 | Representation, SEW

Team USA women will play Germany in an exhibition game July 23 at the O2 Arena in London just ahead of the Paris Olympics, USA Basketball announced Thursday. It will be part of a USA Basketball Showcase that week in London with the men’s team playing Olympic...

The NCAA women’s basketball final outrated the men’s for the first time ever

by admin | Apr 12, 2024 | Representation, SEW

For the first time in its 42-year history, more people watched the women’s NCAA basketball final than the men’s. The total number of viewers for Sunday’s women’s national championship gamebetween South Carolina and Iowa was 18.9 million, peaking at 24.1 million in the...

Iowa’s Caitlin Clark wins 2nd consecutive Wooden Award

by admin | Apr 12, 2024 | Representation, SEW

Iowa Hawkeyes star Caitlin Clark was named the winner of the 2024 Wooden Award on Tuesday, taking home the honor as the most outstanding player in women’s college basketball for the second straight season. Clark won the award over UConn’s Paige Bueckers,...

Women’s basketball is surging. Are we sure this time is different?

by admin | Apr 11, 2024 | Representation, SEW

A year ago, I grabbed a ticket to watch No. 7 Maryland host No. 6 Iowa, specifically to see long-distance shooting star Caitlin Clark. Terrapins Coach Brenda Frese instructed Lavender Briggs to become Clark’s shadow from baseline to baseline, and Maryland held Clark...

South Carolina-Iowa title game shatters women’s college basketball ratings record

by admin | Apr 11, 2024 | Representation, SEW

The ratings record for a women’s college basketball game just got shattered – again. Sunday’s NCAA tournament national title game between undefeated and top overall seed South Carolina and Caitlin Clark’s Iowa Hawkeyes averaged 18.7 million viewers, peaking at 24...

Dawn Staley: South Carolina’s three titles in seven years speak volumes of coach’s remarkable tenure

by admin | Apr 11, 2024 | Leadership, Representation, SEW

Caitlin Clark’s last dance in the NCAA dominated conversation ahead of Sunday’s women’s national championship game. Could the Iowa star cap off her historic time in college basketball with the final and so-far elusive accolade: a national title? Read...
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