Naomi Osaka and Emma Chamberlain Star in Levi’s 501 Originals Campaign

In celebration of 501 Day, aka the 148th birthday of the blue jean, Levi’s is launching its 501 Originals collection. For this year’s celebration, which takes place on May 20th, the brand is also showcasing the collection on seven fresh faces who all embody the brand’s spirit of “creativity, authenticity, self-expression, and originality”. The campaign imagery showcases talent like tennis player Naomi Osaka, model Hailey Bieber, TikTok personality Emma Chamberlain, actress Barbie Ferreira, singer Jaden Smith, soccer player Marcus Rashford, and basketball player Shai Gilgeous-Alexander. Read More