WATCH: Emma Raducanu stars in Sports Direct’s £6m Christmas ad alongside Declan Rice, Jack Grealish

Raducanu’s meteoric rise continues as she is among the who’s who of British sports featuring in Sports Direct’s 2021 Christmas campaign, which reportedly had a budget of £6 million.

Having made the tennis world sit up and take note of her talent by winning 10 consecutive matches at the US Open en route to becoming the first qualifier to win the US Open, Raducanu has become one of the hottest properties in the world of sport. Read More

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