sponsorship

As Carli Lloyd Eases Into Retirement, Business Has Never Been Better For The Soccer Star

Lloyd has received similarly positive responses from sponsors across her portfolio, which now features nine long-term deals, four from the…

2 years ago

WATCH: Emma Raducanu stars in Sports Direct’s £6m Christmas ad alongside Declan Rice, Jack Grealish

Raducanu’s meteoric rise continues as she is among the who’s who of British sports featuring in Sports Direct’s 2021 Christmas…

3 years ago

WNBA Announces DICK’S Sporting Goods as Official Retail Partner

The multi-year deal coincides with the start of the 2021 WNBA Playoffs Thursday.

3 years ago

Opinion: Michelob Ultra gets serious about promoting women’s sports with $100 million commitment

To coincide with Women’s Equality Day on Thursday, Michelob Ultra announced a $100 million commitment over the next five years…

3 years ago

NWSL Adds Nationwide to Growing Corporate Sponsorship Roster

By the time the NWSL wrapped up its inaugural month-long Challenge Cup last year in Utah, it had secured record-setting…

3 years ago

How USWNT star Alex Morgan and other women Olympians are fighting for equal coverage in sports media

Women account for 40% of all sports participants, yet receive just 4% of sports media coverage outside of major sporting…

3 years ago