This is the first March Madness of the NIL era, meaning athletes can monetize their fame during one of the biggest sporting events of the year.
State of play: Social media has been the most lucrative channel for athletes since the NIL era began in July, per marketing platform Opendorse. 34% of compensation has come from posting content, well ahead of signing something (18%) and licensing rights (14%). Read More
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Susie Maxwell Berning, a three-time champion of the United States Women’s Open golf tournament who…
Once a dominant figure in girls’ and women’s soccer, Rory Dames in recent years has…