In recent years, the surge in viewership and fandom surrounding women’s sports has been nothing short of remarkable and was predicted…
Older men were more likely than their younger counterparts to have watched more women's events at the Paris Olympic Games
Two years later, her Portland, Oregon-based bar The Sports Bra averages more than $1 million in annual revenue
By any measure, women’s sports is where much of the sector’s growth will be found in the near term as…
Just off the Pacific Coast Highway, a line around the block heralded the presence of an exciting new spot in…
As Serena Williams volleyed back and forth with Ajla Tomljanovic during her final tennis match in September 2022, 4.6 million viewers (an…
Criticizing women’s basketball players for trash talk is sexist, argues Frankie de la Cretaz — how often do we expect…
Beyond the college women's basketball tournament, the WNBA and National Women’s Soccer League have inked new rights deals that could…
For the first time in its 42-year history, the women’s NCAA basketball final outrated the men’s.
Iowa's 91-65 win over Holy Cross on Saturday averaged 3.23 million viewers on ABC, according to Nielsen, making it the…