sports

Women’s parity in sport has a long way to go despite positive Paris signs

Reflecting on women’s sport at the Paris Olympics leaves me feeling torn.

1 year ago

The Future of Sports is Female: Women’s Leagues Rise as Platforms for Live Games Proliferate

By any measure, women’s sports is where much of the sector’s growth will be found in the near term as…

1 year ago

Meet the Female Founder Outfitting the Women’s Sports Boom

With celebrity fans like Dawn Staley, Sue Bird, Megan Rapinoe, Dwayne Wade, Chris Paul, Paul George, and Jason Sudeikis, her designs have become…

1 year ago

The sports where women outperform men

From ultrarunning to shooting sports, in some competitions women have the edge.

1 year ago

Women’s Sports Bars Are Changing the Game

As Serena Williams volleyed back and forth with Ajla Tomljanovic during her final tennis match in September 2022, 4.6 million viewers (an…

1 year ago

The 2024 Olympics Show the Power – and Promise – of Women’s Sports

Women first competed in the Olympic Games in 1900, coincidentally held in Paris.

1 year ago

A grateful look at how far women’s sports have come

Perhaps one thing that hasn’t changed, exactly, only grown, is the sense of camaraderie and sisterhood that sports can provide.

1 year ago

Homes of their own critical for continued growth of women’s sports. Stadiums equal revenue

Since buying Kansas City Current, Angie and Chris Long have built dedicated practice facility and stadium that belongs solely to…

1 year ago

Survey: Consumers want brands to invest in women’s sports

The data points on women’s sports — from attendance records, ticket and merchandise sales and viewership numbers — have all…

2 years ago