SportsPro recently released its 50 most marketable athletes of 2023. The list, presented in conjunction with NorthStar Solutions Group, touches 13 sports and 26 nationalities. And with a record 23 spots on this year’s version — including half of the top eight — female athletes are starting to gain more representation. So let’s break down the most marketable female athletes of the last year.
But before we dive in, a quick word on how these marketability scores came about from the ones who put the list together themselves: Read More
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