
The Future of Sports is Female: Women’s Leagues Rise as Platforms for Live Games Proliferate
Aug 15, 2024
By any measure, women’s sports is where much of the sector’s growth will be found in the near term as sports and media are buffetted by the transition to digital streaming and on-demand platforms.
A Hockey Player Wanted to Form a Pro Women’s League. Billie Jean King Helped Make It Happen.
Aug 14, 2024
After nearly five years of hand-shaking, pavement-pounding, economics lessons and humility, Coyne Schofield watched as the first pucks were dropped on Jan. 1
I don’t feel like I’m in my body – Osaka
Aug 14, 2024
Former world number one Naomi Osaka says she does not “feel like I’m in my body” following her return to tennis after a maternity break.
Women’s Sports Still a Rare Investment Among Fortune 500 Companies
Aug 14, 2024
The rise of professional women’s sports is hard to ignore. Unless you’re a Fortune 500 company. New data shows the vast majority of the U.S.’s biggest companies are not spending their ad dollars on women’s pro sports.