Categories: RepresentationSEW

Why Women Athletes Are Leaving Megabrands Like Nike

Free People’s activewear spinoff FP Movement was once more synonymous with “brunching” than boundary-pushing athletic endeavors. Then tennis star Sloane Stephens signed with the brand instead of renewing her Nike contract. Stephens, who won the 2017 U.S. Open, is just the latest world-class athlete to leave behind what seemed like a dream deal with one of activewear’s biggest names. But avid sports fans may know that Nike is grappling with a less-than-stellar track record of supporting women athletes on its roster, among other issues. Read More

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