Categories: RepresentationSEW

Why the Sabrina 1s are taking over the NBA shoe game

SABRINA IONESCU COULDN’T wait for the start of the NBA season. Specifically, the WNBA All-Star circled the Boston Celtics‘ season opener as appointment viewing, brimming with excitement about Jrue Holiday’s debut with his new franchise.

Ionescu, the 26-year-old sharpshooter who grew up in the Bay Area and stars for the New York Liberty, isn’t a Celtics fan and has never met Holiday. But she has a personal connection with the two-time All-Star guard: Holiday was the first NBA player to wear her Nike signature shoe, the Sabrina 1s, in game action. Read More

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