Categories: RepresentationSEW

What the Aces superteam could mean for the WNBA’s growth as a business

If all goes according to plan for the Las Vegas Aces, three weeks from now they will have achieved a feat that has remained elusive for more than 20 years: securing consecutive WNBA championships. It would serve as the crowning achievement in an exceptional year for the team, marked by the inauguration of a cutting-edge facility, the signing of the league’s first million-dollar-a-year coach, and the acquisition of superstar talent.

The significance of the achievement could extend far beyond just rings, a banner, and a trophy. Repeating as champions could be the start of a dynasty – and dynasties attract dollars. Read More

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