basketball

Strength, Fragility, and Beauty in the WNBA

A new photo project from Nike’s Jordan Brand captures what makes the players special.

5 years ago

How marketers can tap the growing loyal audience for women’s sports

Tech research frim, The Sports Innovation Lab, recommends sponsors switch to a community-based monetization around women’s sports.

5 years ago

Inside the WNBA’s inaugural game, 25 seasons later

It made sense that the WNBA would launch the eight-team league by featuring its two biggest markets.

5 years ago

Sources: Chauncey Billups, Becky Hammon, Mike D’Antoni advance to second interviews with Portland Trail Blazers

LA Clippers assistant Chauncey Billups, San Antonio Spurs assistant Becky Hammon and Brooklyn Nets assistant Mike D'Antoni have emerged among…

5 years ago

June 14 – June 20, Highlights and Lowlights

? This week our highlight goes to basketball star Tine Charles, who released a documentary project this week about her music…

5 years ago

‘How Much Is a Little Girl Worth?’

The sexual abuse scandal in Mali basketball is the latest example of how global sports organizations are failing to curb…

5 years ago

HelloFresh Delivers Its First-Ever Sports Sponsorship To The WNBA

HelloFresh will announce a partnership with both the Liberty and Sparks.

5 years ago

ESPYS 2021 vote: Best College Athlete, Women’s Sports

The nominees for Best College Athlete, Women's Sports represent four different sports

5 years ago

Vandersloot becomes 4th in WNBA history with 2,000 assists

Courtney Vandersloot became the fourth player in WNBA history with 2,000 career assists

5 years ago

WNBA All-Star Game set for July 14 in Las Vegas with new format pitting Team USA against Team WNBA

The WNBA All-Star Game will be held on July 14 at Michelob Ultra Arena at Mandalay Bay Resort and Casino…

5 years ago