In an effort to further support women athletes, Nike has launched its Athlete Think Tank, an effort the industry giant has described as “an evolved format for gathering and listening.”
“We initiated the Nike Athlete Think Tank to turn insights into action,” Nike Women global VP and GM Whitney Malkiel said in a statement. “Our greatest strength has always been our partnerships with the world’s best individual athletes. For the first time, we’ve united a collective of female icons that span across sports and countries to help us shape strategies that will improve the experience of all girls and women in sport.” Read More
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